Introducing sam recks : the energy behind our next era
We’re proud to officially welcome Sam Recks as the first-ever ambassador of DulceTechnique.
Sam isn’t just a talented artist—he embodies everything our brand stands for: individuality, creativity, and a relentless commitment to growth. From the moment we crossed paths, it was clear that Sam’s energy, authenticity, and style were a perfect match for Dulce.
At DulceTechnique, we don’t just care about aesthetics—we care about the people behind the looks. Sam’s approach to his craft, his consistent evolution as an artist, and his ability to represent London’s culture so effortlessly align with our vision of creating more than just styles—we create statements.
When asked to describe his life right now in three words right , Sam said: “experimental, REKKI and me.” It’s that level of unapologetic self-awareness and uniqueness that makes this feel so natural. Sam recently shared with us that he’ll soon be taking Tokyo, and we’re excited to watch him expand his reach and artistry globally.
Another key reason behind this alignment is the way Sam views his hair as a central part of his identity and creative expression—an idea that reflects the very core of Dulce. His upcoming project, set to release on May 8th, features cover art that showcases an intricate hairstyle deeply rooted in his culture—a visual representation of the pride, meaning, and message behind his artistry. To us, Dulce isn’t just about what you look like—it’s about what you do, and remembering how important you are as an individual. Sam represents that beautifully.
As we continue to grow, we’re focused on collaborations that are rooted in real connections and shared values. Sam is more than just a face—he’s a representation of where we’re heading: fearless ,authentic and rooted in real identity.
Keep your eyes peeled for exclusive drops, campaigns, and behind-the-scenes moments featuring Sam, as we continue building a community that reflects the beauty of being true to yourself.
Welcome to the family, Sam.
